I was asked recently why anyone would use QR codes? Wouldn’t an App be better? Well, here are a couple of reasons to consider them in your marketing:

* QR codes are Apps.
* I agree that some of the Quickness is lost when one’s phone doesn’t automatically have the ability to process QR codes. But, that same challenge exists for an App, which also has to be downloaded and installed.
* The main feature of QR codes is that they allow you to put hundreds, even thousands of characters of code in a small area – a gateway to more information.
* They can direct the user to more information at a URL, send a text message, make phone calls, give product or contact information, etc.
* They can be customized with your own logo and other unique elements to make your code look different than others.
* The challenge in making QR codes useful is to give the user something valuable, an awesome experience optimized for mobile and easy to use when they scan and open your code.

There are lots of sites to get free QR codes. Try them in your marketing and track the results.